Topmate is a platform that simplifies personalized professional interactions by providing online avenues for people to share their knowledge and wisdom with their followers or the people connecting with them.

Recently, I came across this task by topmate.io for them hiring a social media manager. Here’s a task given by them:

Q. Analyse the Topmate's LinkedIn page choose any two posts and let us know what's wrong with them, and what's good with them.

From an analytical POV. come up with strategies on how you would have proceeded in making them perform better

Q. Plan out a Social Media Calendar for Topmate's company page for 7 days. Try to put reasoning for every day, along with the thought process and objectives.

PS: Assume you have all the resources, pretty much open-ended and no restrictions whatsoever. Answers must have all the steps explained, try to be as exhaustive as you can.

Please submit your assignment in a Google doc or Notion or any relevant link.

Breakdown of two LinkedIn Posts by Topmate:

Post 1

Post 2

Content Strategy and Calendar:

Want to work with me?

Hit me a DM on LinkedIn or Twitter. Let’s take your profile from How to Wow.